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Ruthless Ideas AI Consulting

AI for your
business.

Set up in a day. Running forever. No tech background required.

Most people spend the first half of a consulting call just learning what AI is. This page gives you that for free — so we spend the whole time making it work for you.

Learn the Basics First →

Who This Is For

Sound familiar?

You don’t need to know anything about AI. You just need to recognize yourself in one of these.

📬
The Repeat Answerer
You type basically the same email 10 times a week. Someone asks about your hours, your pricing, your process. Over and over.
“I wish someone else could just handle this.”
🌙
The After-Hours Miss
Customers visit your website at 9pm, have a question, get nothing, and go to the competitor who had an answer.
“I’m losing people while I sleep.”
🕐
The Time-Poor Owner
You’re doing everything — running the business AND the marketing AND the admin. There’s no time to learn something new.
“I barely have time to breathe.”
🌐
The Dormant Website
You built a site, it looks good, but it just sits there. It’s not bringing in business. It’s a digital brochure collecting dust.
“My website doesn’t do anything.”
🤷
The Curious Skeptic
You’ve heard about AI. You’ve seen the hype. You’re not sure what’s real, what’s useful, or where you’d even start.
“Is this actually worth my time?”
📝
The Writing Avoider
Emails, proposals, social posts, job listings — any writing task gets pushed to the bottom because it takes forever.
“I hate writing but I have to do it constantly.”

What You Get

Three ways to work together.

Start where you are. There’s no wrong entry point.

01 / Session
AI Starter Session
$150 – $250 / one time
The foundation. We spend 1–2 hours together, tailored to your specific business. You leave with AI actually working — not a plan to use it someday.
  • Custom AI setup built for your business
  • Industry-specific prompt cheat sheet
  • Live demo using your real business scenarios
  • Same-day video recap sent after the call
  • Day 7 and Day 30 check-in included
Most Popular
02 / Setup
The Two-Week Press
$250 / two sessions
Two focused sessions, one week apart. Session 1 maps the problem. Session 2 goes deeper — with a week of research between them. Applies toward the retainer if you continue.
  • Session 1 — discovery, no building yet
  • One week: I research your business
  • Session 2 — sharper questions, real solutions
  • Client doc delivered within 24hrs of Session 1
  • $250 applies to month 1 retainer
03 / Ongoing
Monthly Retainer
$1,000 / month
I learn your business every month. One call, one build, async support, a Jimpa bot trained on your business updated monthly, and a report showing exactly what changed.
  • 1 monthly strategy call
  • 1 build or automation per month
  • Async support via Discord/Slack
  • Monthly ROI report
  • Jimpa bot maintained and updated
  • Max 6–8 clients — this is a serious slot

The Process

Four steps. One day.

From referral to working AI — faster than you think.

01
You Find This Page
Whether someone sent you here or you found it yourself — you’re here because something in your business is costing you more time than it should.
02
You Read This Page
You learn the basics, pick your AI, recognize yourself. You show up to the call already oriented — not confused.
03
We Have the Call
We skip the intro and go straight to your business. By the end, AI is working for you — not sitting on your to-do list.
04
You Walk Away Ready
Same-day recap. Day 7 check-in. Day 30 check-in. And an option to put AI on autopilot entirely.
The 24/7 Upgrade

Your website gets a
24/7 employee.

Jimpa is an AI chat widget that lives on your website. It learns everything about your business, answers visitor questions automatically, and never calls in sick. While you sleep, it’s working.

24/7
Always on
5 min
Setup time
$19
Per month
jimpa.app →
🤖
Your Business Assistant
● ONLINE
Hey! I know everything about this business. What can I help you with?

AI Basics

Words you’ll hear.
What they actually mean.

No jargon. No tech degree required. Just plain English.

Prompt
The message you type to the AI. Like a Google search — except you can talk to it like a person and it talks back.
System Prompt
Instructions you give the AI before the conversation starts. Like an employee handbook — you write it once, the AI follows it every time.
Model
The “brain” version of the AI. GPT-4, Claude 3.5 — think of them like iPhone models. Newer usually means smarter.
Hallucination
When AI confidently makes something up. It’s real, it happens. Never trust it on facts without double-checking. We’ll cover this in our session.
Context Window
How much the AI can “remember” in one conversation. Think of it like short-term memory — it has a limit before it forgets the beginning.
Chatbot
AI that lives on a website and answers visitor questions automatically. This is what Jimpa is — your business’s 24/7 front desk.
Automation
AI doing a task for you without you being there. Answering emails at 3am. Following up with leads. Generating reports. While you sleep.
Training / Fine-tuning
Teaching the AI your specific business — your products, your voice, your FAQ. It starts at month 6 instead of day 1.
Token
How AI measures text — roughly one word per token. Matters for limits and cost. You probably won’t need to think about this one.
API
How apps talk to AI behind the scenes. If you’re not building software, you don’t need to touch this. That’s what I’m here for.

Pick Your Tool

The top AIs.
Which one is yours?

Don’t try all of them. Pick one. Use it until it feels natural. Here’s how to choose.

ChatGPT
OpenAI
The most well-known. Great all-around. Easiest to start with. Free tier available. If you don’t know where to start — start here.
Best for: Beginners
Claude
Anthropic
Better at writing, longer documents, nuanced conversations. Feels more thoughtful and careful. Great for business writing.
Best for: Writing & Documents
Gemini
Google
Connected to Google. If you live in Gmail, Google Docs, or Google Drive — Gemini plugs right into your existing workflow.
Best for: Google users
Copilot
Microsoft
Built into Microsoft 365. If you already use Word, Outlook, or Teams — Copilot is already waiting for you inside those apps.
Best for: Microsoft 365 users
Perplexity
Perplexity AI
AI and search engine combined. Great for research — gives you real sources you can verify. Use this when facts matter.
Best for: Research
Jasper / Copy.ai
Marketing tools
Built specifically for marketing. Ads, social posts, email campaigns, product descriptions. If your main use is content — these are built for it.
Best for: Marketing & Content

Ready?

Ready to stop doing
everything manually?

One session. Your business, with AI actually working inside it.

No long intake process. No sales pitch. Just a conversation about your business.